La Racha: A Streak of Luck

Raquel Chavez, the owner of a small store called La Racha ("A Streak of Luck") in Mexico City, took on Coca-Cola, and won.

When she began to carry a less expensive soft drink called Big Cola, her distributor told her she had to get rid of it, or he would stop selling Coca-Cola to her. She refused.

The threats went on, and the distributor stopped bringing Coke, so she filed a complaint with the Federal Competition Commission. They sat on it. (Coke does, after all, own about 70% of the market.) Raquel persisted, badgering them, until they investigated the complaint. In the meantime, she bought cases of Coke at another store and dragged them in and out of the store herself.

The results? Coca-Cola and 15 of its distributors were fined $68 million dollars for their illegal attempts to block Big Cola from entering the market.

Raquel's store may be called La Racha, but it is Raquel's unwillingness to settle that causes her be on a continuous streak of luck.

I have decided that, like Raquel, I am on a streak of luck, too. Everything is going my way, even when sometimes it appears that it isn't. I'll hold my dreams firmly in mind, and I won't let anyone stop me from amplifying them into reality.

Would you care join me?

What would today be like if you were on your own streak of luck?

Wishing you every possibility!